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MARCH 2014   
 
  General Motors Company
    300 Rennaissance Center
    Detroit, MI 48265

SYMBOL: GM
PHONE: 3135565000
WEBSITE: www.gm.com

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ENTERTAINMENT

Advertiser
Sponsors contribute to the culture of television, either positively or negatively by choosing which programs they support with their advertising dollars. In choosing to spend money on some of the most egregious content on broadcast television, they are supporting shows containing sexually graphic, violent or profane material and ultimately undermine the positive values parents are trying to instill in their young ones.
 
 

American Decency Association (www.americandecency.org) | 7/2/2013


Advertiser of television programming containing sex, violence and/or foul language, including - "Mistresses" (aired July 1, 2013) The episode began with an explicit sex scene of one of the “mistresses” in bed with a man. Later in the episode, this same woman was shown erotically kissing a female friend and engaging in lesbian sex in the shower. She stated the only sex she’s had with a woman in the past was – as she put it - “just threesomes.” (Chevrolet)



LIFESTYLE:

Advertiser
Communicates to potential customers about their products and/or services by placing advertisements in magazines, cable networks and/or internet sites that are designed for the gay, lesbian, bisexual, transgender or transsexual community.
 
 

buyEquality (www.buyequality.com) | 8/31/2012


Advertises on "buy Equality" (business directory and search engine which finds companies that support LGBT Equality) for equality and support for non-discrimination policy. (Saturn)

Huffington Post (www.huffingtonpost.com) | 6/5/2012


The Chevrolet Volt has officially "come out" -- and just in time for Motor City Pride with a new advertisement for the eco-friendly car that appeared in Between the Lines, a Detroit-based newspaper that targets the city's lesbian, gay, bisexual and transgender (LGBT) community. (Chevrolet)

Digital Trends (www.digitaltrends.com) | 6/5/2012


Out of the closet: Chevy Volt gay pride ad targets LBGT community. Volt runs on an electric batter and a gas generator. So, whatever revs your engine, we support you 100%. Happy Motor City Pride from the entire Chevrolet Family.

The Hollywood Reporter (www.hollywoodreporter.com) | 2/7/2014


Sochi: Chevrolet Ads Featuring Same-Sex Couples to Air During Olympics Opening Ceremony. "Chevrolet has nailed it with ads that truly reflect the fabric of our nation, which today includes gay and lesbian families," said GLAAD President and CEO Sarah Kate Ellis in a statement to The Hollywood Reporter.



Group
Officially recognizes GLBT (gay, lesbian, bisexual, transgender/transsexual) employee groups and/or special networks designed especially for GLBT employees.

Human Rights Campaign (www.hrc.org) | 2/19/2014


Recognizes GLBT organizations or affinity groups in the workplace, including: GM PLUS (People Like US)



Promote
Uses one or more methods to promote gay, lesbian, bisexual, transgender/transsexual, or questioning lifestyles (GLBTQ). This may include advertisements or marketing campaigns targeted to those who choose alternative lifestyles, proudly display or boast being "gay-friendly", and/or provide resources for the advancement of GLBTQ groups (meeting places, materials, etc).

HRC Corporate Equality Index Guide (www.hrc.org) | 2/19/2014


HRC Corporate Equality Index Score 100%. HRC Foundation Corporate Equality Index rewards employers demonstrating commitment to lesbian, gay, bisexual and transgender workers through engaging with and supporting broader LGBT community. Efforts include positive, targeted marketing and advertising, philanthropic activities, event sponsorships, and/or engage in recruitment or awareness campaigns.

Out & Equal ERG Registry (www.outandequal.org) | 12/31/2013


Out & Equal ERG Registry supports LGBT workplace equality resource groups, civil rights for lesbians, gay men, bisexuals, transgender, and people with HIV or AIDS. Sponsorship program helps fund both Out & Equal's annual national Workplace Summit and various other ongoing programs for gay community.

Sponsor
Has formed a business relationship with GLBTQ (gay, lesbian, bisexual, transgender/transsexual, and/or questioning) organization(s) or events. In an attempt to gain marketing and community relations opportunities, money, products or services are exchanged for corporate recognition for their involvement.

Affirmations Lesbian and Gay Community Center (www.goaffirmations.org) | 8/16/2012


Affirmations Lesbian and Gay Community Center (Sponsor). Nonprofit organization serving people of all sexual orientations and gender identities. Housed in state-of-the-art, multi-use facility in heart of downtown Ferndale, at northern border of Detroit. Sponsors have supported Affirmations at $5,000 level and above. (GM Foundation)

Motor City Pride (www.motorcitypride.com) | 6/8/2013


Motor City Pride (Sponsor). Motor City Pride is volunteer-driven event celebrating lives of Michigan’s Gay, Lesbian, Bisexual and Transgender citizens. Weekend packed with multiple events including family picnic, film night and "Pride Idol" competition, culminates in largest one day event held on streets of metro Detroit’s fashionable Ferndale.

Out & Equal (www.outandequal.org) | 10/28/2013


Out & Equal Workplace Summit (Sponsor). Summit deserves international reputation as premier conference on LGBT issues in workplace. (Chevrolet)

Elevation: Mammoth Gay Ski Week (www.mammothgayski.com) | 3/12/2014


Elevation: Mammoth (Sponsor). Annual Mammoth Gay Ski Week. Elevation offers a fun alternative to the gay bar scene or party circuit. People come to dance, party, snowboard and ski and meet new people. (GMC)



 
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The information contained in this report was gathered from sources believed to be reliable, however no warranty, either expressed or implied, is made as to the accuracy or completeness of that information, nor is any warranty of merchantability or fitness for a particular purpose or use made. The Institute for Corporate Securities Research, Inc. (ICSRI), its officers, employees, and affiliates assume no legal liability for the accuracy, completeness, or usefulness of any information disclosed herein.

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