JC Penny more concerned about promoting the LGBT lifestyle than pleasing their shareholders.
JC Penney (JCP) stock has the distinct status of “junk”. The company has laid off some 350 employees at their home office and has lost 50% of its stock value since February 2012!
Snapshot of J.C. Penney under same-sex marriage crusade
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February 2012 |
May 2012 |
June 2012 |
July 2012 |
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JCP announces Ellen DeGeneres as their new spokesperson. |
JCP launches catalog ad featuring two "gay" moms. |
JCP launches catalog ad featuring two "gay" dads. |
JCP stock rated "junk" by S&P. JCP fires marketing exec. |
Stock price: $41.32 |
Stock price falls to $35.67 |
Stock price falls to $25.83 |
Stock price falls to $20.02 |
Rob Johnson, in his first year as JC Penney CEO, has made some very poor decisions. Founder, James Cash Penney, built the company on faith-based traditions and grew the company into a store that many American families frequented. Mr. Johnson, in his quest to push homosexual marriage and social activism, has caused JCP shareholders to lose quite a bit of money as well as force many Bible believing families to shop elsewhere.
Al Lewis, of Dow Jones Newswires, recently wrote "Mr. Johnson is alienating Penney's traditional customers in a bid to attract new customers from higher socio-economic segments that now shop Macy's, Nordstrom and Target," "The result? Larger-than-expected losses, plunging revenues, dwindling customer traffic and a plunging stock price." He made his case by pointing out that, in observance of Father's Day. "Gay C. Penney" included an image of two real-life gay dads in its most recent catalogue. He also points out that "One Million Moms" vocally objected to this type of activism advertising, as well as using talk show host Ellen DeGeneres as the company's spokeswoman because of her activism in advancement of the LGBT lifestyle.
http://online.wsj.com/article/SB10001424052702303753904577452772503908542.html
Numbers don’t lie. If you make a million moms upset to the point that they stop shopping at your stores, your bottom line is going to suffer.
Do you own a stock in JC Penney? Does your IRA or Retirement Plan invest in funds that own JC Penney stock? Click here to find out www.screenitcleanit.com
IF YOU WANT TO TAKE ACTION
Make a personal phone call to JC Penney's customer service department. Urge them to return to family values and stop pushing the gay marriage agenda.
Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Because JCP may block emails, you can also write a personal email to J.C. Penney at this email address: jcpcorpcomm@jcpenney.com.
As always, Cultural Polluters encourages JC Penney and other corporations to remain neutral on social issues. With these policies, it is inevitable that people of traditional Judeo-Christian values will avoid JC Penney and their products. It is not good business and it is not good for our country!
Please carefully consider what you might be supporting if you purchase products from JC Penney. If you would like to find “clean” alternatives to JC Penney, or for more information, please call 1-877-634-2279, visit www.screenit-cleanit.com or email info@screenit-cleanit.com.
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