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1 General Mills Blvd.
Minneaplolis MN 55426
GIS
PHONE: 763-764-7600
FAX:
ENTERTAINMENT
Advertiser
LIFESTYLE:
Group
Legislation
Promote
Sponsor
Advertiser
| Sponsors contribute to the culture of television, either positively or negatively by choosing which programs they support with their advertising dollars. In choosing to spend money on some of the most egregious content on broadcast television, they are supporting shows containing sexually graphic, violent or profane material and ultimately undermine the positive values parents are trying to instill in their young ones. | |
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American Decency Assoc. (www.americandecency.org) | 12/3/2008 |
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| Advertiser of television programming containing sex, violence and/or foul language, including - "Victoria's Secret Fashion Show" (Aired 12/03/09). | |
LIFESTYLE:
Group
| Officially recognizes GLBT (gay, lesbian, bisexual, transgender/transsexual) employee groups and/or special networks designed especially for GLBT employees. | |
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Human Rights Campaign (www.hrc.org) | 4/1/2011 |
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| Recognizes GLBT organizations or affinity groups in the workplace, including: Betty's Family Network | |
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Outfront (www.outfront.org) | 6/27/2012 |
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| Recognizes GLBT organizations or affinity groups in the workplace, including: Betty's Family | |
Legislation
| Supports federal legislation that affects the lives of lesbian, gay, bisexual and transgender Americans. | |
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HRC State of the Workplace Guide (www.hrc.org) | 12/1/2007 |
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| Employment Non-Discrimination Act (H.R. 2015)(ENDA) Supporter, federal bill that would add sexual orientation and gender identity to list of classes protected from employment discrimination under federal law. | |
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HRC State of the Workplace Guide (www.hrc.org) | 6/19/2009 |
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| Employment Non-Discrimination Act of 2009 (H.R. 2981)(ENDA) Supporter, federal bill that would add sexual orientation and gender identity to list of classes protected from employment discrimination under federal law. | |
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HRC State of the Workplace Guide (www.hrc.org) | 12/1/2007 |
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| Tax Equity for Domestic Partner and Health Plan Beneficiaries Act of 2007 (H.R. 1820) supporter, federal bill that would exempt from employee income tax and employer payroll tax health benefits provided to domestic partners. | |
Promote
| Uses one or more methods to promote gay, lesbian, bisexual, transgender/transsexual, or questioning lifestyles (GLBTQ). This may include advertisements or marketing campaigns targeted to those who choose alternative lifestyles, proudly display or boast being "gay-friendly", and/or provide resources for the advancement of GLBTQ groups (meeting places, materials, etc). | |
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DiversityInc (www.diversityinc.com) | 8/10/2011 |
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Diversity Inc.'s Top 50 Companies for Diversity® for commitment to diversity and inclusion in workplace and marketplace. |
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HRC Corporate Equality Index Guide (www.hrc.org) | 4/1/2011 |
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HRC Corporate Equality Index Score 100%. HRC Foundation Corporate Equality Index rewards employers demonstrating commitment to lesbian, gay, bisexual and transgender workers through engaging with and supporting broader LGBT community. Efforts include positive, targeted marketing and advertising, philanthropic activities, event sponsorships, and/or engage in recruitment or awareness campaigns. >> In 2008, General Mills score dropped to 95% for not offering Transgender-Inclusive Insurance Coverage for at Least One Type of Benefit (5 points) (+ Offers Transgender-Inclusive Insurance Coverage, Including Surgical Procedures). |
Sponsor
| Has formed a business relationship with GLBTQ (gay, lesbian, bisexual, transgender/transsexual, and/or questioning) organization(s) or events. In an attempt to gain marketing and community relations opportunities, money, products or services are exchanged for corporate recognition for their involvement. | |
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Denver PrideFest (ww.pridefest.com) | 7/1/2009 |
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Denver PrideFest (Sponsor). Event has been produced by Gay, Lesbian, Bisexual and Transgender Community Center since 1975. Annually, event attracts over 200,000 visitors to Civic Center Park. (Larabar) |
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Reaching Out MBA (www.reachingoutmba.org) | 4/12/2010 |
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Reaching Out LGBT MBA Conference (Sponsor). Reaching Out is annual conference of lesbian, gay, bisexual, and transgender (LGBT) graduate business school students. Educational, networking, and recruiting conference was founded in 1999 by LGBT student organizations at Harvard Business School and Yale School of Management to create results-oriented recruiting fair that introduces best LGBT MBA talent to sponsoring firms. |
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Twin Cities HRC (www.twincitieshrc.org) | 9/20/2011 |
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Twin Cities Human Rights Annual Campaign Gala Dinner (Sponsor). HRC strives to end discrimination against GLBT citizens and realize nation that achieves fundamental fairness and equality for all. Support provides awareness, membership, and funds to fight intolerance for Hate Crimes, Work Place Intolerance, Unrecognized Military Service, and Marriage. |
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GLBT Pride/Twin Cities (www.tcpride.org) | 8/16/2011 |
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GLBT Pride/Twin Cities (Sponsor). GLBT Pride/Twin Cities is nonprofit 501(c)3 organization that produces annual Gay-Lesbian-Bisexual-Transgender Pride Celebration in Twin Cities of Minneapolis and Saint Paul. |