LIFESTYLE:
Advertiser
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Campbell Soup communicates to potential customers about their products and/or services by placing advertisements in magazines, cable networks and/or internet sites that are designed for the gay, lesbian, bisexual, transgender or transsexual community.
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Advertises in The Advocate, US-based LGBT-related biweekly newsmagazine. Established in 1967, is oldest continuing gay publication in the US. (Swanson)
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American Family Association (www.afa.net) | 12/29/2008
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Group
Campbell Soup officially recognizes GLBT (gay, lesbian, bisexual, transgender/transsexual) employee groups and/or special networks designed especially for GLBT employees.
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Recognizes GLBT organizations or affinity groups in the workplace, including: OPEN (Our Pride Employee Network) |
Human Rights Campaign (www.hrc.org) | 1/4/2011
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Recognizes GLBT organizations or affinity groups in the workplace, including: Our Pride Employee Network (OPEN), Campbell’s gay, lesbian, bisexual and transgender employee network |
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Campbell Soup Company (www.campbellsoup.com) | 1/4/2011 |
Promote
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Campbell Soup uses one or more methods to promote gay, lesbian, bisexual, transgender/transsexual, or questioning lifestyles (GLBTQ). This may include advertisements or marketing campaigns targeted to those who choose alternative lifestyles, proudly display or boast being "gay-friendly", and/or provide resources for the advancement of GLBTQ groups (meeting places, materials, etc).
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HRC Corporate Equality Index Score 100%. HRC Foundation Corporate Equality Index rewards employers demonstrating commitment to lesbian, gay, bisexual and transgender workers through engaging with and supporting broader LGBT community. Efforts include positive, targeted marketing and advertising, philanthropic activities, event sponsorships, and/or engage in recruitment or awareness campaigns.
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HRC Corporate Equality Index Guide (www.hrc.org) | 1/3/2011
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Sponsor
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Campbell Soup has formed a business relationship with GLBTQ (gay, lesbian, bisexual, transgender/transsexual, and/or questioning) organization(s) or events. In an attempt to gain marketing and community relations opportunities, money, products or services are exchanged for corporate recognition for their involvement.
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Out & Equal Workplace Summit (Sponsor). Summit deserves international reputation as premier conference on LGBT issues in workplace. |
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Out & Equal (www.outandequal.org) | 10/29/2010
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PFLAG (Sponsor). Parents, Families, & Friends of Lesbians and Gays (PFLAG) promotes health and well-being of gay, lesbian, bisexual and transgender persons, families and friends through - support, to cope with adverse society; education, to enlighten ill-informed public; and advocacy, to end discrimination and secure equal civil rights. Provides opportunity for dialogue about sexual orientation and gender identity and acts to create society that is healthy and respectful of human diversity.
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PFLAG (community.pflag.org) | 6/20/2010
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